American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Case Study:
AGM partnered with the Lion Coin team to execute a high-visibility digital billboard activation in the heart of Times Square. The campaign centered on securing a premium placement on the Midtown Finance Billboard, an iconic Times Square unit known for its sweeping street-level curvature and uninterrupted pedestrian views. With bright animated creative and character-driven visuals, the campaign introduced Lion Coin to New York City during peak traffic hours and generated content that rapidly circulated across online crypto communities. By utilizing Times Square’s intense visibility and cultural influence, the activation positioned Lion Coin as a globally recognizable digital asset brand.
Lion Coin’s objective was to create international awareness, elevate brand legitimacy, generate social media content, drive curiosity among potential holders, and ignite conversation across digital asset communities. The goal extended beyond in-person exposure, using Times Square’s global footprint to bolster credibility and encourage downstream engagement across social media, influencer channels, and crypto discussion spaces.
AGM developed a focused approach: secure one of Times Square’s most prominent billboards, run high-impact creative during peak pedestrian windows, and capture content that could be leveraged online to extend the campaign’s reach worldwide. The Midtown Finance Billboard was selected for its wide-format LED face, constant tourist density, and high-value south-facing visibility along 7th Avenue. Timing centered around the heaviest foot-traffic hours to maximize crowd-based exposure and on-camera activity.
Creative assets were delivered in Times Square digital-spectacular format and optimized for color vibrancy, clarity, and motion across the full LED display. AGM coordinated file preparation, scheduling, and technical delivery to ensure seamless playback. No extensions or secondary formats were deployed; the strategy focused entirely on the billboard to create a concentrated, high-performing visual moment.
The Lion Coin creative ran for a single high-impact placement on the Midtown Finance Billboard. AGM’s field team captured extensive content including photographs, stabilized video clips, vertical social assets, and crowd-reaction footage. The creative featured Lion Coin’s signature mascot characters and animated elements designed to stand out within the crowded Times Square visual environment. Pedestrian activity around the intersection created continuous natural exposure as tourists and commuters crossed 7th Avenue and West 43rd Street.
The Midtown Finance Billboard averages an estimated 380,000 to 450,000 daily impressions, and the Lion Coin activation performed within this expected range. Shortly after the billboard display, crypto influencers, meme pages, and community-driven accounts began reposting images and videos of the activation. Discussions surfaced across X/Twitter, crypto subreddits, and meme-investing circles, driving attention to the project and amplifying online engagement. The colorful creative and public placement made the Lion Coin footage particularly shareable, leading to increased chatter among speculative investor communities and social-media users in the meme-coin space.
The Lion Coin Times Square campaign succeeded by pairing a premium billboard location with visually compelling creative and strong post-production content capture. AGM delivered a streamlined strategy that translated a one-day billboard run into significant online traction across crypto audiences, enhancing brand legitimacy and fueling global conversation. Future clients should recognize AGM’s capability to not only deliver Times Square placements but to convert them into digital momentum, social impressions, and meaningful cultural visibility within key online communities.
The Midtown Finance Billboard offers one of the most visible faces in Times Square, with a curved LED surface and uninterrupted exposure to heavy pedestrian and vehicle traffic. It provides consistent all-day visibility and is ideal for generating both in-person attention and impactful social content.
AGM coordinated all creative preparation, scheduling, and on-site content capture. This ensured the campaign delivered not only physical visibility but also high-quality assets that could be shared across Lion Coin’s social channels and crypto communities worldwide.
Yes. Shortly after the activation, images and videos of the display circulated across X/Twitter, crypto subreddits, meme-coin communities, and influencer pages. The creative’s recognizable characters made it highly shareable, fueling engagement and discussion.
Based on the Midtown Finance Billboard’s traffic profile, the activation received an estimated 380,000 to 450,000 daily impressions, reflecting Times Square’s high tourist density and continuous movement throughout the day.
This activation shows AGM’s ability to execute precise Times Square billboard campaigns that translate physical presence into digital momentum. AGM not only handles booking and production but also generates the content and strategy needed to amplify global visibility.
