December 20, 2025 Political Marketing Agency

Political Marketing Agency New Mexico: Elevate Your Campaign

Mobile COVID-19 testing advertisement in Times Square.
LED Mobile billboard truck provided by American Guerilla Marketing in New York City

American Guerrilla Marketing stands as a respected leader among political advertising agencies. We’ve been the silent engine behind countless campaigns, offering everything from grassroots guerrilla advertising to comprehensive media buying for candidates stretching from local school board offices to the national stage. Our work is trusted by organizations and leaders as impactful and visible as Kamala Harris, Robert F. Kennedy, and the United States Marine Corps. In New Mexico, AGM isn’t simply an outsider agency we are a political branding powerhouse, seamlessly integrating bilingual, multicultural messaging and creative tactics that resonate with every community in the state.

A campaign’s success is rarely the result of luck or generic outreach. It’s a direct reflection of strategy and execution. Whether your ambitions are to impact Federal office, lead in state chambers, or inspire at the neighborhood level, American Guerrilla Marketing possesses the reach, precision, and regulatory expertise your campaign requires.

Why do AGM’s federal campaigns lead the way in New Mexico?

Federal office races require scale, accuracy, and innovation in equal measure. At AGM, our political campaign advertising services are purpose-built for the complexities of U.S. Presidential, Senatorial, and Congressional campaigns. Our blend of digital, grassroots, and out-of-home advertising has shaped outcomes in the most competitive environments.

President & Vice President: Our political digital advertising and CTV ad packages make it possible to dominate attention spans not just on New Mexico airwaves but in every pocket of the electorate, both online and on the ground.

  • CTV political ads blanket every streaming device from smart TVs in Albuquerque suburbs to mobile devices in rural counties.
  • Political broadcast advertising secures top time slots on local TV and radio.
  • Wild postings, projection ads, and sidewalk decals generate buzz at transit hubs like Alvarado Transportation Center and around convention centers.
  • Strategic grassroots stunts amplify candidate presence at high-density events, sporting venues, and rally locations, keeping federal candidates visible and memorable.

U.S. Senators: AGM’s skills as a political media buying agency unlock statewide issue advocacy advertising. We coordinate campaign media buying that stretches from rural billboards to digital banners on local news sites, maximizing reach without waste.

  • Wide-format postings and poster blitzes in multiple languages introduce your policies where voters live and work.
  • Data-driven targeting enables us to saturate regions with tailored messaging — whether the issue is water rights, economic development, or health care.

U.S. Representatives: Execution is hyperlocal, flexible, and fierce. Our grassroots campaigns pop up at farmers markets, retail districts, and the busy intersections around commuter hubs.

  • Social media targeting and ad campaign management ensure your positions beam into the right feeds, pivoting with the news cycle.
  • Field teams deploy on the ground, converting digital attention into real-world engagement.

How does AGM drive success for statewide offices in New Mexico?

Running for governor or lieutenant governor here means engaging one of America’s most bicultural electorates. Our strategies are accordingly nuanced.

Governor & Lieutenant Governor: To reach every corner of the state, AGM deploys projection advertising directly onto iconic venues, such as the New Mexico State Capitol façade by day, and state fairground buildings by night. Vinyl decals make messages impossible to miss at the busy entrances during the State Fair, and wild postings flourish at the University of New Mexico and New Mexico State University campuses.

  • Bilingual creatives connect with New Mexico’s unique mix of Hispanic, Indigenous, and Anglo voters.
  • Decals and large-format visuals become conversation points at major regional events.

Attorney General & Secretary of State: Courthouse-centered campaigns fuse authority and visibility.

  • Canvassing, digital ads, and in-person street teams focus on the people who handle and protect the state’s ballots and records.
  • Digital ads target those engaging with government social media or local legal advocacy groups, driving awareness and trust.

State Legislators and Judges: Grassroots marketing wins at the local level.

  • Wild postings and creative ad production saturate local town squares and key retail corridors from Gallup to Roswell.
  • AGM serves as a vigilant political/ad compliance agency, ensuring every creative meets disclosure requirements and builds voter trust.

Where can local campaigns make the biggest community impact?

Victory in city and county elections relies on high-visibility, community-specific messaging. With AGM, candidates benefit from the same agency resources and creative tactics trusted by national candidates, refined for the streets and neighborhoods of New Mexico.

Mayor & City Council:

  • Mobile LED billboard trucks loop through residential areas, saturating commuter neighborhoods during rush hour.
  • Wild postings pepper nightlife districts in neighborhoods like Albuquerque’s Nob Hill and Santa Fe’s Railyard.
  • Sidewalk stencils create compelling voter guides, leading foot traffic from transit stations to polling locations.

County Commissioners, Sheriff, District Attorney:

  • Wild postings and projection ads at county courthouse plazas and fairgrounds reach residents in both urban and rural counties.
  • Grassroots outreach at high-traffic sports fields and farmer markets ensures candidate names are as familiar as Friday night lights.

Clerk of Court & School Board:

  • Creative sidewalk decals near libraries and afterschool centers.
  • Political publicity agency messaging and social media campaigns target parents and educators through community Facebook groups and hyperlocal newsletters.
  • Every compliance detail is attended to — voters always know who’s speaking and why.

Which guerrilla tactics perform best across New Mexico’s key cities?

New Mexico’s most populous cities each present unique marketing opportunities. Our campaign blueprints blend digital and physical presence with neighborhood-level targeting.

CityGuerrilla Tactics
AlbuquerqueSidewalk decals at Alvarado Main Station, wild postings on Central Ave’s Entertainment District, LED billboard trucks on Convention Center Blvd, and projections on Isotopes Park walls.
Las CrucesSnipes on Main Street Shops, grassroots push at NMSU Student Union, courthouse plaza posters at Court Square, and LED truck loops at the Main Street Park-and-Ride lot.
Santa FeWild postings on Canyon Road’s Historic District walls, voter outreach at Farmers’ Market Street, decals at Financial Center Plaza, vibrant projections at the Lensic Arts Center.
Rio RanchoLED billboard trucks cruise Airport Parkway, wild postings at Santa Ana Star Center Arena gates, grassroots engagement along the City Center Waterfront Promenade, and projections at local Union Hall.

This approach ensures saturation at festivals, sports events, transit stops, and arts venues, taking campaigns straight to the voter — and into the cultural conversation.

How does AGM ensure every campaign dollar is tracked and compliant?

Transparency and measurement are the pillars of every modern political campaign. AGM operates as both a political branding agency and a careful political/ad compliance agency, offering:

  • Detailed reporting with photo proof, GPS pin locations, and QR-code scan analytics.
  • Cost transparency in every political ad agency proposal, spelled out in detail before campaigns launch.
  • Adherence to all federal and state regulations, with visible disclaimers and diligent management of political advertising agency pricing.
  • Compliance experts dedicated to ensuring your political ads always meet the letter and spirit of the law.

Our clients know exactly what they’re paying for and can trust that their campaigns will never be put at regulatory risk.

How Much Does Winning in New Mexico Cost?

Campaign advertising agency pricing in New Mexico depends on geography, race size, and the tactical mix. AGM offers flexible, competitive packages, with pricing tailored for each level of office. Here’s a snapshot:

ServiceNew Mexico Estimated RangeNational Market Range
Starter monthly package$5,000–$10,000$10,000–$20,000
Large static billboard (4 wk)$2,000–$4,500$5,000–$10,000
Facebook ad campaign (per click)$0.50–$1.00$0.75–$1.50
Media commission~15% of ad spend15–20%
Consulting (local office)$5,000–$15,000/month$25,000–$50,000/month
“All Channels” package$30,000+ for full campaign$100,000+

This flexibility lets candidates scale with their ambitions and resources, knowing that every channel and tactic is covered by a team whose victory records turn first-time candidates into officeholders, and challengers into champions.

Ready to make every dollar and every impression count? For your next election, call your national campaign architect: Justin Phillips — [email protected]

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