December 20, 2025 Political Marketing Agency


American Guerrilla Marketing stands as a respected leader among political advertising agencies. We’ve been the silent engine behind countless campaigns, offering everything from grassroots guerrilla advertising to comprehensive media buying for candidates stretching from local school board offices to the national stage. Our work is trusted by organizations and leaders as impactful and visible as Kamala Harris, Robert F. Kennedy, and the United States Marine Corps. In New Mexico, AGM isn’t simply an outsider agency we are a political branding powerhouse, seamlessly integrating bilingual, multicultural messaging and creative tactics that resonate with every community in the state.
A campaign’s success is rarely the result of luck or generic outreach. It’s a direct reflection of strategy and execution. Whether your ambitions are to impact Federal office, lead in state chambers, or inspire at the neighborhood level, American Guerrilla Marketing possesses the reach, precision, and regulatory expertise your campaign requires.
Federal office races require scale, accuracy, and innovation in equal measure. At AGM, our political campaign advertising services are purpose-built for the complexities of U.S. Presidential, Senatorial, and Congressional campaigns. Our blend of digital, grassroots, and out-of-home advertising has shaped outcomes in the most competitive environments.
President & Vice President: Our political digital advertising and CTV ad packages make it possible to dominate attention spans not just on New Mexico airwaves but in every pocket of the electorate, both online and on the ground.
U.S. Senators: AGM’s skills as a political media buying agency unlock statewide issue advocacy advertising. We coordinate campaign media buying that stretches from rural billboards to digital banners on local news sites, maximizing reach without waste.
U.S. Representatives: Execution is hyperlocal, flexible, and fierce. Our grassroots campaigns pop up at farmers markets, retail districts, and the busy intersections around commuter hubs.
Running for governor or lieutenant governor here means engaging one of America’s most bicultural electorates. Our strategies are accordingly nuanced.
Governor & Lieutenant Governor: To reach every corner of the state, AGM deploys projection advertising directly onto iconic venues, such as the New Mexico State Capitol façade by day, and state fairground buildings by night. Vinyl decals make messages impossible to miss at the busy entrances during the State Fair, and wild postings flourish at the University of New Mexico and New Mexico State University campuses.
Attorney General & Secretary of State: Courthouse-centered campaigns fuse authority and visibility.
State Legislators and Judges: Grassroots marketing wins at the local level.
Victory in city and county elections relies on high-visibility, community-specific messaging. With AGM, candidates benefit from the same agency resources and creative tactics trusted by national candidates, refined for the streets and neighborhoods of New Mexico.
Mayor & City Council:
County Commissioners, Sheriff, District Attorney:
Clerk of Court & School Board:
New Mexico’s most populous cities each present unique marketing opportunities. Our campaign blueprints blend digital and physical presence with neighborhood-level targeting.
| City | Guerrilla Tactics |
|---|---|
| Albuquerque | Sidewalk decals at Alvarado Main Station, wild postings on Central Ave’s Entertainment District, LED billboard trucks on Convention Center Blvd, and projections on Isotopes Park walls. |
| Las Cruces | Snipes on Main Street Shops, grassroots push at NMSU Student Union, courthouse plaza posters at Court Square, and LED truck loops at the Main Street Park-and-Ride lot. |
| Santa Fe | Wild postings on Canyon Road’s Historic District walls, voter outreach at Farmers’ Market Street, decals at Financial Center Plaza, vibrant projections at the Lensic Arts Center. |
| Rio Rancho | LED billboard trucks cruise Airport Parkway, wild postings at Santa Ana Star Center Arena gates, grassroots engagement along the City Center Waterfront Promenade, and projections at local Union Hall. |
This approach ensures saturation at festivals, sports events, transit stops, and arts venues, taking campaigns straight to the voter — and into the cultural conversation.
Transparency and measurement are the pillars of every modern political campaign. AGM operates as both a political branding agency and a careful political/ad compliance agency, offering:
Our clients know exactly what they’re paying for and can trust that their campaigns will never be put at regulatory risk.
Campaign advertising agency pricing in New Mexico depends on geography, race size, and the tactical mix. AGM offers flexible, competitive packages, with pricing tailored for each level of office. Here’s a snapshot:
| Service | New Mexico Estimated Range | National Market Range |
|---|---|---|
| Starter monthly package | $5,000–$10,000 | $10,000–$20,000 |
| Large static billboard (4 wk) | $2,000–$4,500 | $5,000–$10,000 |
| Facebook ad campaign (per click) | $0.50–$1.00 | $0.75–$1.50 |
| Media commission | ~15% of ad spend | 15–20% |
| Consulting (local office) | $5,000–$15,000/month | $25,000–$50,000/month |
| “All Channels” package | $30,000+ for full campaign | $100,000+ |
This flexibility lets candidates scale with their ambitions and resources, knowing that every channel and tactic is covered by a team whose victory records turn first-time candidates into officeholders, and challengers into champions.
Ready to make every dollar and every impression count? For your next election, call your national campaign architect: Justin Phillips — [email protected]