American Guerrilla Marketing runs projection campaigns that stop people in their tracks. We plan, staff, and activate large-scale Guerrilla Projections across Missouri with precision. From scouting and site analysis to creative specs, high-lumen projectors, trained operators, and permit support when needed, our team handles the entire process with clarity and speed. Retail brands, political campaigns, and convention organizers trust AGM for bold, after-dark takeovers that get talked about the next morning.

Our promise is simple: turnkey execution, clean visuals, smart placements, and reporting that proves impact.

Ultimate Guide to Guerrilla Projection Advertising in MissouriGuerrilla Projections in Missouri: Turning City Walls Into Powerful Canvases

Why Guerrilla Projections Work in Kansas City

Kansas City is a powerhouse for street-level attention. Dense nightlife in the Power & Light District, steady crowds around T-Mobile Center, First Friday energy in the Crossroads, and a packed convention calendar give projections the perfect stage. Add in sports traffic near GEHA Field at Arrowhead Stadium and Kauffman Stadium, and you have high-volume audiences with phones out and time to look up.

That is why projections in KC deliver high recall and disproportionate social lift. People share what feels live and rare, especially when it lights up an unexpected surface. A QR in motion next to the T-Mobile Center steps or a countdown clock washing a downtown facade turns a wall into a must-film moment.

What marketers care about:

• High recall. Projection campaigns drive about 65 percent recall after seven days, compared to about 28 percent for static out-of-home.
• Viral potential. Nightlife clusters, stadium crowds, and downtown gatherings create 3 to 5 times more social posts than static boards.
• Cost efficiency. Expect 40 to 60 percent lower CPM compared to premium digital boards, with more engagement per impression.
• Action and context. Live, site-specific CTAs feel immediate, so scans and clicks climb.

Here is a quick look at how projections stack up:

The pattern is consistent: when the message is projected into the moment, people respond.

Where to Run Guerrilla Projections in Missouri

Missouri offers a deep bench of high-yield locations that mix foot traffic, nightlife, and event-driven audiences. AGM scouts wall quality, approach angles, throw distance, power access, and competing light to lock in the strongest surfaces in each city.

Kansas City

• Example location: T-Mobile Center, 1407 Grand Blvd, Kansas City, MO 64106 Why: constant event flow, high pedestrian density, and sightlines from multiple corners in the Power & Light District Example activation: event-synced countdown for a product drop, followed by a branded takeover during a concert let-out
• Example location: Kansas City Convention Center, 301 W 13th St, Kansas City, MO 64105 Why: heavy convention traffic and long blank planes ideal for tall creative Example activation: animated QR that routes attendees to a nearby offsite or booth

St. Louis

• Example location: America’s Center Convention Complex, 701 Convention Plaza, St. Louis, MO 63101 Why: guaranteed event footfall and easy visibility from broad approaches on Washington Ave Example activation: QR-driven projection pointing attendees to a live demo or evening mixer
• Example location: Enterprise Center, 1401 Clark Ave, St. Louis, MO 63103 Why: pre and post game crowds, nightlife nearby, and clean wall segments Example activation: bold team-color animation with a short CTA during hockey or concert nights

Springfield

• Example location: Springfield Expo Center, 635 E St Louis St, Springfield, MO 65806 Why: consistent expo and festival calendar in walking distance to downtown dining Example activation: looping animated creative timed to exhibit opening and close
• Example location: Hotel Vandivort, 305 E Walnut St, Springfield, MO 65806 Why: stylish downtown hub with great sightlines from Walnut and Jefferson Example activation: brand takeover during First Friday Art Walk with QR-linked perks

Columbia

• Example location: Mizzou Arena, 1 Champions Dr, Columbia, MO 65211 Why: high-energy student and alumni crowds on game days, large surfaces viewable from approach roads Example activation: hashtag-led engagement during tipoff and halftime to push social momentum
• Example location: The Blue Note, 17 N 9th St, Columbia, MO 65201 Why: late-night audiences and strong foot traffic on 9th Street Example activation: short-form animations with a bold CTA tied to a campus or music event

Tip: AGM builds a primary and a backup site plan in each city. Weather shifts, competing lights, and event timing can change conditions, so we keep options open.

Projection mapping for Complex Activations

Flat projection looks great. Projection mapping, when needed, is next level.

AGM can map creative to the architecture, turning arches, windows, and columns into active elements. The result: surfaces that appear to bend, pulse, open, or stack. It feels cinematic, especially at scale.

When retail launches, political rallies, or experiential tours call for a larger statement, mapping makes the building feel like part of the story. Imagine a candidate slogan wrapping around cornices, or a sneaker silhouette sliding across windows, or real-time data conforming to a tower’s vertical lines. It is more than image on wall, it becomes spatial motion.

Our team handles on-site measurements, photogrammetry when required, and content engineering to match each structure.

Site Analysis and Creative Specs

We do not roll up and throw pixels at any random surface. Every activation starts with a plan tailored to the exact site.

What our process covers:

• Foot traffic patterns and dwell time
• Traffic flow, approach angles, and vehicle-to-pedestrian mix
• Obstructions, reflectivity, and ambient light levels
• Physical clearance for equipment and safe operator positions
• Power access and projection throw distance

Once the site is locked, we issue creative specs that remove guesswork:

• Aspect ratio and native resolution for the actual wall canvas
• Minimum brightness and color palette guidance based on ambient light
• Safe type sizes for legibility at range
• CTA timing and pacing recommendations by audience flow
• File formats, codecs, durations, and animation beats

Engineering the creative for the wall itself is the difference between good and unmissable. Motion outperforms static by a wide margin, so we plan for movement that carries the eye to the call to action.

Missouri Guerrilla Projection Pricing & InclusionsPricing

Clear pricing makes planning easy:

• NYC Guerrilla Projections: $6,500 per night
• All Other States: $7,500 per night

Included in the nightly rate:

• High-lumen projector(s) matched to the site
• Playback system and content testing
• Trained operators
• Setup and strike
• Permitting support where applicable

Optional additions:

• 20% Agency Fee: adds analytics dashboards, QR tracking, heatmaps, and recap decks
• Mapping and Scouting Fees: may apply for certain activations that require advance surveying, location permissions, or complex logistics

Need multiple nights, multi-city routings, or rapid-turn political messaging? We build bundles that keep quality high and cost per impression low.

On-Site Execution Playbook

AGM crews follow a tested playbook to hit peak audience and optimal visibility.

Timing

• 7:30 to 11:30 pm to catch dinner crowds, concerts, games, and late-night footfall
• Flexible extensions when a venue schedule or client need suggests a later window

Placement

• Intersections and corners that create multiple approach angles
• Long sightlines where the wall sits just beyond the horizon line
• Reduced ambient glare and minimal obstruction from trees or signage

Creative tips

• Motion beats static 4 to 1 for attention and recall
• Keep CTAs short, readable, and visible for at least 6 seconds per loop
• High-contrast palettes that punch through ambient light
• Use QR codes at 5 to 15 degrees off center to match walking paths

Engagement add-on

• Pair projections with brand ambassadors who hand off flyers, samples, or QR-tagged swag
• Street teams can trigger time-bound offers that match the live projection loop
• Use a simple hashtag or vanity URL to encourage shareable clips

Reporting and Measurement

Every projection should produce data that informs your next move. AGM tracks the metrics that matter and packages them in a clear format.

What we measure:

• Pedestrian estimates and observed dwell time
• QR scans and click-throughs
• Social shares, branded hashtag volume, and mentions
• Media pickups and influencer engagements
• Photo and video assets from the field team

With the optional analytics package, clients also receive:

• Live dashboards and post-campaign recap decks
• QR-based heatmaps and scan curves by time
• ROI rollups that connect exposure to action

When a projection coincides with an event, we align the reporting windows to pre-show arrivals and post-show releases to show how attention spikes.

Why AGM Teams Win in Missouri

Missouri’s event calendar rewards speed, discretion, and gear that can punch through complex urban light. AGM brings all three.

• Experience in retail launches, political surges, and convention schedules across Kansas City, St. Louis, Springfield, and Columbia
• Operators who are fast, calm, and trained on safety and discretion
• Industry-grade projectors and lenses for crisp, large-scale visuals
• Site plans that include backups in case conditions shift
• Transparent reporting and outcomes that meet or exceed client goals

Clients often start with one city. They tend to add a second night once they see the response. The creative remains the same, but the audience doubles.

Call to Action

“If you’re ready to light up the skyline with Guerrilla Projections in Missouri, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes cleanly. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”

Ready to book your projection? Contact Campaign Architect Justin at [email protected].