January 3, 2026 Guerrilla Marketing Agency
For brands seeking an inventive edge, guerrilla marketing has long offered a path to cut through the static and generate true engagement. Across bustling city blocks, crowded festivals, and unexpected street corners, these campaigns attract attention and conversation in a way traditional advertising just can’t replicate. Within this territory, our agency stands at the forefront, crafting experiences and activations that not only capture imaginations, but deliver unmistakable results.
Known for ambitious campaigns with national giants and startups alike, our reach extends far beyond Tennessee. Our boots have stomped Nashville pavement, drawn crowds in London, made murals in Toronto, captivated crowds in São Paulo, and sparked surprise from New York to Los Angeles. Working with clients across the US, Canada, South America, and even the iconic streets of London, we bring a global view paired with a sharp understanding of the local Tennessee landscape.
Guerrilla marketing thrives on the unexpected—a colorful mural at dawn, a rooftop laser show lighting up the night, or a crowd of brand ambassadors turning a trade show into an unforgettable story. Our toolbox is stocked with tried-and-true tactics and custom applications for almost any vision:
Our agency covers each step of production, insulation, and reporting, providing a seamless experience from concept to execution. Fast installation and ultra-detailed reporting are standard, ensuring brands are never left guessing about reach or ROI.
Guerrilla marketing is art, but at our conference table, it’s just as much science. Unlike many competitors, we weave metric-gathering and data intelligence into every campaign. Each activation is tracked, measured, and compared to industry benchmarks using custom KPIs tailored to your goals. This could look like QR code scans on posters, ambassador-led survey data, foot traffic analytics, social media spikes, or before-and-after sentiment analysis.
Every client is paired with a squad of campaign strategists who dissect market dynamics, brainstorm positioning, and develop tailored approaches uniquely tuned for location, audience, and ambition. Our packages even cover every production cost, giving clients confidence in budgeting and outcome. Turnaround is fast, with reporting that dives deep—not just surface vanity metrics, but insights that inform campaign after campaign.
Tennessee is electric with possibility, from live music echoing on neon-lit streets to bustling university campuses and world-class events. Our local presence means understanding rhythm and routine at the city level, letting us place campaigns where they’ll echo most—whether that’s Nashville on a Friday night, Chattanooga’s revitalized riverfront, or Memphis as Beale Street blazes with nightlife.
Let’s take a closer look at four of the state’s most dynamic cities and imagine the possibilities.
Nashville hums twenty-four hours a day with students, tourists, entrepreneurs, and lifelong locals. We’ve filled Lower Broadway with branded wheat paste posters ahead of album releases, used projection mapping to announce tech launches on downtown facades, and organized sidewalk stencil trails leading music fans straight to live showcases.
Campaign Idea: Summer festival season brings massive crowds to the riverfront and Nissan Stadium—perfect for a drone light display spelling out a brand message or a floating digital QR code above the crowd.
Hotspots: Lower Broadway, 12 South murals, Midtown nightlife, Vanderbilt campus, Ascend Amphitheater railways.
Targets: Young professionals, music fans, event goers, college students, tech enthusiasts.
Memphis thrives on heritage, soul, and creativity. Our team has orchestrated sidewalk decal campaigns during BBQ Fest, deployed snipe postering across Cooper-Young during record store day, and activated branded beer coasters in Beale Street bistros to generate brand chatter.
Campaign Idea: Sidewalk chalk stencils spiraling out from FedExForum on game night, leading fans to exclusive merch pop-ups. Add interactive projection mapping on Main Street, bringing historic visuals to life with a sponsor’s message.
Popular Locations: Beale Street, South Main Arts District, FedExForum, Cooper-Young, Crosstown Concourse.
Targets: Sports fans, arts lovers, festival crowds, tourists, and hospitality sector workers.
Home to the University of Tennessee and a lively downtown, Knoxville balances collegiate energy with mountain-town escape.
Campaign Idea: Campus takeovers with branded ambassador teams during orientation. QR-codes on custom stickers scattered throughout Market Square offering freshmen exclusive event invites or offers.
Great Spaces: Market Square, UT Knoxville campus, Gay Street theater district, Old City, World’s Fair Park.
Targets: University students, festival attendees, urban adventurers, families, downtown professionals.
Chattanooga fuses high-energy street life with spectacular river views. Our projection mapping has lit iconic bridges and rooftops during tech summits, while wild posting thickens the Southside ahead of music and art festivals.
Campaign Idea: Drone show along the river during the Moon River Festival, animating the skyline with interactive patterns. Sidewalk “welcome mats” painted at Walnut Street Bridge leading visitors to local restaurants running event-themed menus.
Important Spots: Southside/Downtown, Walnut Street Bridge, The Chattanoogan, Coolidge Park.
Targets: Festival goers, tech professionals, foodies, families, sightseeing tourists.
Traditional outdoor ads offer only rough guesses—drive-by traffic and impressions. With us, every effort is tailored for real measurement:
| Campaign Type | Measurement Tools | Insights Provided |
|---|---|---|
| Wheat Paste Posting | QR codes, foot traffic sensors | Brand awareness lift, region heatmaps |
| Projection Mapping | Social listens, hashtag spikes | Social media virality, engagement |
| Drone Shows | Video view counts, crowd analytics | Media reach, earned impressions |
| Brand Ambassadors | Survey capture, lead forms | Demographic data, conversion rates |
| Sidewalk Stencils | Promo codes, mobile check-ins | Engagement, intent to visit |
Every brand walks away with clear and tangible data, helping marketing teams compare spend to anticipated and actual results.
Our difference is not only in creative output or global roster, but in relentless dedication to partnership. Every project starts with a roundtable—where our strategists, creatives, and data analysts work directly with the client to develop a campaign that fits their precise objectives. Quick turnaround, all-included packages (covering production and install), and full reporting set a new industry standard.
From event crowds in Nashville to tech disruptors in Chattanooga, and global brands testing new concepts on Beale Street, our track record speaks through results, not just reputation.
Let us design your next standout moment. Speak directly with your campaign architect, Justin, at [email protected] (please note the correct spelling with one ‘r’ in “guerrilla”) and discover new ways to connect in Tennessee—while measuring every step.
