American Guerrilla Marketing has been lighting up buildings for more than a decade, and Wyoming is one of our favorite canvases after sunset. We bring an all-in-one approach to guerrilla projections across the state: scouting, site analysis, creative specs, high-lumen projectors, seasoned operators, permits when required, and transparent reporting. Retail marketers, political campaigns, and convention organizers trust our team to deliver bold night-time takeovers that pull attention and spark action.

Guerrilla Projections in Wyoming: Turning City Walls Into Powerful Canvases

Why Guerrilla Projections Work in Cheyenne

Cheyenne is Wyoming’s largest city and the most strategic stage for after-dark projections. Downtown is compact, with a tight grid around Lincolnway and the Depot Plaza that concentrates nightlife, diners, and hotel guests into a walkable zone. Event culture runs deep: Cheyenne Frontier Days draws massive evening crowds to concerts and rodeo festivities, while winter programming at the Depot and summer outdoor shows keep the plaza buzzing.

Projection activations thrive in this environment for four reasons.

• High recall: People remember big images on big walls. When a message animates across brick and stone, it sticks.
• Viral potential: The plaza-to-bar corridor around 15th to 17th Street turns into an instant content engine at night. Phones come out. Stories and reels follow.
• Cost efficiency: A single night can outperform a static buy on both engagement and cost per thousand, while giving creative teams the freedom to test messages or rotate offers.
• Action and context: On-the-spot calls to action feel urgent. A QR code near the crosswalk or a live countdown during a concert creates a reason to scan right now.

The data backs it up.

Mini chart

Cheyenne’s geography also helps. Long sightlines down Capitol Avenue and around the Depot give our projectionists multiple approach angles to capture drive-by attention while remaining highly visible to foot traffic. With event timing and smart site selection, one 4-hour window can feel like a week’s worth of impressions.

Where to Run Guerrilla Projections in Wyoming

Wyoming’s four most impactful cities offer a mix of downtown walls, arenas, campus zones, and cultural landmarks. Here’s how we stage high-visibility activations in each.

Cheyenne

• Example location: Cheyenne Depot Museum, 121 W 15th St, Cheyenne, WY 82001 Why: Historic façade facing Depot Plaza crowds and the Lincolnway corridor. Evening festivals, concerts, and holiday programming concentrate visitors here. Example activation: A live countdown and branded takeover during Cheyenne Frontier Days concerts that reveals a launch time and QR code for VIP access.
• Example location: Wyoming State Capitol perimeter sightlines, near 200 W 24th St, Cheyenne, WY 82002 Why: Iconic backdrop with prestige value and long visibility on Capitol Ave. Example activation: A spotlight animation tied to a statewide initiative, timed after dusk during legislative or civic events. Permits and coordination required.

Casper

• Example location: Ford Wyoming Center, 1 Events Dr, Casper, WY 82601 Why: Guaranteed event traffic for concerts, sports, and trade shows. Example activation: QR-driven projection that directs attendees to a sponsor booth, with rotating creative synced to event intermissions.
• Example location: David Street Station, 200 S David St, Casper, WY 82601 Why: Downtown plaza with frequent evening gatherings and great sightlines from 2nd Street. Example activation: Branded animation loop that tees up a pop-up giveaway at a nearby retailer, tracked via a short URL and unique hashtag.

Laramie

• Example location: Hilton Garden Inn Laramie & UW Conference Center, 2229 Grand Ave, Laramie, WY 82070 Why: Large, clean surfaces visible from Grand Ave and close to campus nightlife. Example activation: Looping animations featuring bold CTAs and a time-limited student promo, with QR capture that routes to a landing page.
• Example location: First Interstate Bank corridor façades, 221 E Ivinson Ave, Laramie, WY 82070 Why: Prominent walls in the downtown shopping and dining zone. Example activation: Creative that cycles through three offers, each with its own scan code for A/B/C testing in real time.

Gillette

• Example location: Gillette College Pronghorn Center, 3807 College Dr, Gillette, WY 82718 Why: Younger audiences, athletic events, and community programming drive social sharing. Example activation: Hashtag-led engagement during a game or campus event with social prompts that unlock instant rewards after a scan.
• Example location: CAM-PLEX event perimeter, 1635 Reata Dr, Gillette, WY 82718 Why: Multi-venue complex hosting expos, concerts, and rodeos; large walls and evening crowds. Example activation: Wayfinding and booth-drive messaging for trade shows backed by geo-tagged hashtags.

Projection Mapping for Complex Activations

Flat walls are just the start. With mapping, content snaps precisely to architectural details: arches, windows, cornices, and columns. Instead of a simple rectangle, the building becomes part of the story.

• Retail launches: Animate a product that appears to unwrap the façade, then reveal a QR code that routes to preorders.
• Political rallies: Visualize live poll results and color-shift the building based on audience voting.
• Experiential campaigns: Create cinematic scenes where wildlife or motion graphics appear to move through real windows and across brickwork.

Mapping elevates motion, depth, and surprise. The effect is cinematic at street scale, and it photographs beautifully for social.

Site Analysis and Creative Specs

A strong projection is engineered, not improvised. Our prep includes:

• On-the-ground site analysis Foot counts by time of night, traffic flow by approach, ambient light checks, roofline measurements, obstruction mapping, and power access points.
• Custom creative specifications Aspect ratio and native resolution for the target wall, optimal brightness and throw distance, color and contrast guidance, and pacing rules to match dwell time.
• Content built for the surface We design for the real canvas: shadow lines, window spacing, and texture are all factored into frames, typography size, and QR legibility at 20 to 60 feet.

The result is content that reads clearly from multiple angles and lands the CTA within seconds.

Wyoming Guerrilla Projection Advertising Pricing & PackagesPricing

• NYC Guerrilla Projections: $6,500 per night
• All Other States: $7,500 per night

Included in base pricing: projector(s), playback system, trained operators, setup and strike, and permitting support.

Optional 20% agency fee: adds analytics dashboards, QR tracking, heatmaps, and recap decks.

Mapping and scouting fees: may apply for advanced surveying, location permissions, or complex logistics, especially for multi-projector mapping or multi-site nights.

If your brief calls for custom animation, interactive elements, or extended hours, we’ll scope those add-ons transparently before we roll.

On-Site Execution Playbook

Our field teams follow a proven playbook to maximize visibility and engagement.

• Timing 7:30 to 11:30 pm for peak overlap with foot traffic, restaurant flow, and nightlife.
• Placement Intersections and plazas that offer multiple approach angles, long sightlines, and clean façade geometry.
• Creative tips
  • Motion beats static by roughly four to one
  • Short CTAs and short URLs
  • High-contrast palettes that counter ambient light
  • QR codes sized for fast scans at sidewalk distance
• Engagement add-on Pair with brand ambassadors: flyers, samples, QR swag, or giveaways tied to a scan-and-redeem mechanic. This turns views into actions.

Reporting and Measurement

Measurement is built in from the first run.

• What we track Pedestrian estimates, traffic observations, QR scans, social shares, hashtag volume, and any earned media pickups.
• How we report With the optional analytics package, clients get live dashboards, heatmaps, and a recap deck that documents reach, engagement, and ROI signals. We can also deploy short intercept surveys or post-exposure polls to quantify recall.

If the activation includes multiple creative variants, we tag each asset and report performance by version for clean learnings.

Why AGM Teams Win in Wyoming

• Proven projection ops in small and large markets for retail, political, and convention clients
• Operators who are fast, discreet, and trained on high-output projectors and color calibration
• Industry-grade gear that produces crisp, large-scale visuals even in mixed lighting
• Transparent reporting that ties street activity to digital signals and conversions
• Local savvy that adapts to Wyoming weather, event calendars, and permit protocols

We treat every wall like a stage and every minute like prime time.

Actionable Ideas to Spark Your Creative

• Limited-time offer burst A 90-minute projection during a downtown event with a countdown and scan-to-claim code that closes at midnight.
• Geo-specific storytelling Animations that feature the Depot in Cheyenne, the Station in Casper, or the UW crest in Laramie integrated into brand frames.
• Creator collab Commission a Wyoming-based motion artist to build a 30-second loop that nods to frontier iconography or high plains landscapes, then wrap your brand message into the final reveal.
• Live social feature Display a live feed of approved posts tagged with your campaign hashtag, refreshing every 10 seconds to reward participation.

Each idea can be built to your media plan, whether you’re aiming for a one-night takeover or a three-city swing.

Practical Notes for Wyoming Ops

• Permits and permissions We secure building-owner approvals and coordinate with city or campus teams for public-space visibility when needed. If we expect heavy event traffic, we flag local officials early to avoid conflicts.
• Weather contingencies Wyoming’s wind and winter cold are real. We bring tie-downs, weather-rated enclosures, and backup power. Your activation plan includes a weather window and a backup date.
• Safety and courtesy We establish safe equipment perimeters, keep light spill off windows where possible, and avoid distracting drivers. Our crews are insured and trained to operate quietly and efficiently.

From Brief to Bright Wall: How a Typical Night Flows

1. Pre-production We review your brief, lock the wall, run a site survey, and issue creative specs. Your content team finalizes art to spec, or we produce it for you.
2. Setup Crew arrives 90 to 120 minutes before go time. We frame, focus, color-balance, and test QR readability in real conditions.
3. Showtime Operators run the loop, rotate variants if testing, monitor scans and social activity, and collaborate with ambassadors if included.
4. Strike and debrief Tear-down, site check, and next-day delivery of preliminary metrics, followed by the full recap.

“If you’re ready to light up the skyline with Guerrilla Projections in Wyoming, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes flawlessly. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”👉 Ready to book your projection? Contact Campaign Architect Justin at [email protected].