December 27, 2025 Guerrilla Projection Advertising
Florida nights already hum with energy. Add high-powered light, camera-ready creative, and the right wall, and you get something more than advertising: you get shared moments that ripple across feeds and into conversation the next morning.
American Guerrilla Marketing (AGM) is the leading guerrilla marketing staffing and activation agency in the United States, trusted by retail, political, and convention clients that want to dominate after dark. Our teams execute Guerrilla Projections across Florida as a turnkey service: location scouting, site analysis, creative specs, high-lumen projectors, seasoned operators, permits when needed, and transparent reporting.
From a quiet blank wall in a business district to a stadium facade on game night, AGM handles every moving part. You bring the objective. We bring the canvas, the gear, and the crew.
Florida’s largest city by population is a natural stage for nighttime media. Jacksonville’s dense downtown grid, lively sports calendar, and flourishing nightlife in The Elbow create clusters of attention where projections thrive. When TIAA Bank Field (EverBank Stadium), VyStar Veterans Memorial Arena, or Daily’s Place pull crowds, the surrounding streets become a ready-made audience that looks up.
A projection is not passive. It’s an event. And events stick.
Jacksonville’s strengths align perfectly with these effects. First Wednesday Art Walk, game days, weekend concerts, and riverfront events pack people into tight radii where a single facade can earn outsized attention. Nearby rooftops and sidewalks offer clean throw distances and multiple approach angles, which helps creative read clearly to both pedestrians and rideshare queues.
| Metric | Standard OOH | Guerrilla Projection | Uplift |
|---|---|---|---|
| Recall after 7 days | 28% | 65% | +37pp |
| Social Shares/1000 ppl | 120 | 560 | +367% |
| Avg CPM (Cost/1,000) | $12 | $7 | -42% |
| Earned Media Multiplier | 1.2× | 4.8× | 4× |
Florida is rich with projection-worthy backdrops. Here are four cities where AGM frequently activates — with specific sites and use cases to inspire planning.
Alternate Jacksonville target: VyStar Veterans Memorial Arena, 300 A Philip Randolph Blvd. Game and concert nights pour thousands into the district. Short throw setups aimed at adjacent buildings can deliver giant creative with crisp legibility.
During Miami Art Week, Wynwood and Miami Beach turn into high-traffic galleries. With property owner consent and proper permits, the right wall becomes a magnet — especially when the creative speaks to the week’s aesthetic.
Alternate Tampa target: Park Tower, 400 N Tampa St. The tower’s clean lines and central location can anchor a striking takeover if an east-facing surface is available.
Around the Orange County Convention Center, hotel facades and parking structures create additional canvases. When a mega expo opens, attendees flood International Drive at night — prime conditions for precision-timed projections.
Flat walls are just the starting point. AGM’s projection mapping turns architectural details into part of the story. Arches become portals. Windows animate. Columns pulse like equalizers.
Mapping lets the creative wrap and interact with a building’s geometry for a 3D feel that lands with theatrical punch. It’s ideal for:
Our teams build or import 3D models, align content with high-precision warping, and deploy multi-projector arrays for uniform brightness. The result: cinematic visuals that feel stitched to the site, not pasted on top of it.
Great projections are engineered, not improvised. AGM handles the technical and logistical details that separate a pretty picture from a performance.
Deliverables include content templates, projector plots, and timing charts so creative and operations move in lockstep on event night.
What’s included: high-lumen projector units, playback system, trained operators, setup and strike, and permitting support.
Optional 20% agency fee: adds analytics dashboards, QR tracking, heatmaps, and recap decks.
Mapping and scouting fees: may apply if an activation requires advance surveying, location permissions, complex logistics, or 3D mapping.
If you’re comparing formats, projections regularly beat premium digital boards on engagement and earned reach. Clients gain campaign-grade visuals without committing to long media buys.
AGM teams run a precise drill so the activation hits peak visibility.
We also run a preflight on location roughly an hour before go-time to confirm ambient light conditions, check focus and geometry, and finalize camera positions for content capture.
A night of bright pictures is nice. A night of measurable results is better.
AGM captures performance on the ground and online:
With the optional analytics package, clients receive dashboards, heatmaps, and recap decks tied to outcomes. If the goal is qualified traffic to a booth or store, we align reporting to that KPI and spotlight the moments that moved the needle.
You get a partner that manages permits when needed, coordinates with property owners, and tailors creative to Florida’s culture and events calendar. The look is bold. The process is clean.
“If you’re ready to light up the skyline with Guerrilla Projections in Florida, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes cleanly. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”
👉 Ready to book your projection? Contact Campaign Architect Justin at [email protected]
Florida rewards campaigns that think like producers and move like live events. With the right wall, timing, and creative, a single night can punch well above its media weight and deliver the kind of cultural currency brands chase all year.
