August 19, 2025 Guerrilla Marketing Agency
When people talk about marketing agencies in Wisconsin, there’s one name that consistently stands out for electrifying campaigns and measurable results. Over the years, our team has carved out a place not just as state leaders, but as a trusted partner for some of the world’s most recognized brands. While rooted strongly in Wisconsin, our reach spans from national icons and North American enterprises to influential companies in London and across South America. What sets us apart? Precision, creativity, and a strong commitment to backing every campaign with clear, actionable data.
We believe guerrilla marketing should be bold, memorable, and measurable. Our agency is shaped by strategy, data-driven experimentation, and an unwavering drive to keep clients ahead of the curve. Our robust portfolio includes work in:
Being located in Wisconsin means knowing its cities, people, and rhythms inside out. Whether it’s the enthusiastic urbanites in Milwaukee, the festival-loving crowds in Madison, the tight-knit communities in Green Bay, or the younger, innovative vibe in Eau Claire, every campaign is crafted with local flavor, tuned for maximum impact.
Our agency’s workspace buzzes with collaboration. A diverse round table of strategists brainstorm, iterate, and tailor each project with one aim: to guarantee each activation is perfectly matched to the client and the place. Beyond creativity, we obsess over ROI—every campaign package is all-inclusive, covering production, rapid on-site installation, and detailed post-event analysis.
Too often, guerrilla marketing agencies focus on flashiness, with little ability to track what actually works. That’s where our philosophy diverges. We combine high-impact creativity with a toolkit of measurement: QR code tracking, event-based foot-traffic sensors, digital engagement metrics, and on-the-ground ambassador reports.
Instead of vague promises, we provide transparent, easy-to-understand reporting. Clients see not just the reach of a campaign, but real-world interaction data and comprehensive ROI analysis. This means your investments are traceable and repeatable.
Let’s look at how this method elevates our activations in four key Wisconsin locations.
Known for its energetic festival scene and vibrant neighborhoods, Milwaukee is primed for street-level activations. Our wild wheat paste and snipe posting campaigns have made waves in areas like the Historic Third Ward, Walkers Point, and East Side.
Campaign Idea: Festival FassadesPaper postings and sidewalk projections leading up to Summerfest or street fests around Brady Street build anticipation and social buzz. Imagine prominent walls near the American Family Insurance Amphitheater or the Milwaukee Art Museum lighting up every evening for a week-long teaser. Best Spots:
This city lives and breathes progressiveness and is constantly in motion, thanks in part to the University of Wisconsin campus at its core. Our sidewalk stencils—especially water-pressure murals—have adorned Bascom Hill, State Street, and outside the Kohl Center.
Campaign Idea: Interactive Learning Paths Chalk and painted decals along the Lakeshore Path and between academic buildings pose questions, puzzles, or QR links leading to educational micro-sites about new tech, health, or products. Best Spots:
Green Bay’s tight-knit, sports-loving community responds well to eye-catching, creative campaigns, especially around Lambeau Field and Titletown. Projection-based advertising or drone shows before Packers games can become the city’s talk of the week.
Campaign Idea: Night Lights Rally Drone animations above the Titletown District telling a story tied to a big game or community event, along with branded coasters placed at local sports bars and breweries. Best Spots:
A city on the rise with a distinct music and arts vibe, Eau Claire is a perfect place for unorthodox, creativity-first campaigns. Our sidewalk decals and public art installations fit well in places like Phoenix Park or along Water Street, intersecting with the creative community at coffee shops and art studios.
Campaign Idea: The Living Mural A collaborative mural that evolves over several days, inviting people to vote on new additions via QR code. Brand ambassadors collect feedback and run contests during the Eaux Claires music festival. Best Spots:
Here’s a quick look at how major tactics align with each city’s key events and population:
| City | Best Activation | Location Highlights | Primary Audience |
|---|---|---|---|
| Milwaukee | Wheat paste/posters, projection | Festival corridors, East Side, venue exteriors | Young professionals, tourists |
| Madison | Stencils, interactive chalk | Campus walkways, State Street, parks | Students, policy and tech crowd |
| Green Bay | Drones, coasters, projection | Lambeau Field, Titletown, Broadway District | Sports fans, locals |
| Eau Claire | Living mural, decals, QR | Downtown arts areas, Phoenix Park, venues | Artists, creatives, families |
Before any campaign launches, our collective of strategists sits with clients at the “round table”—not only to spark creative ideas but to ask tougher questions: Who needs to see you? When and where will your message have the most influence? What does success look like in numbers, not just impressions?
We never upcharge for production or logistics. Every campaign package covers materials, labor, installation, and removal. Our team is fast, efficient, and always document-ready, reporting on outcomes with the precision you’d expect from a national leader. From high-impact test campaigns to sustained, citywide initiatives, we’ve worked with global icons and regional favorites to create lasting impressions and actionable insights.
Guerrilla marketing should never be a guessing game. We track metrics such as:
This transparency means companies know precisely what’s working—and where the next wave should be deployed. Our approach marks a shift in guerrilla marketing: creativity, yes, but also scientific clarity and accountability.
Every campaign starts with a conversation. If you have ideas, questions, or want to work directly with a strategist, you can reach campaign architect Justin anytime at [email protected]
Whether you need a one-day spectacle or an ongoing, multi-city campaign, our team is prepared to create, measure, and prove the value of every impression. Wisconsin may be where we started, but our ideas travel far and wide, always with a focus on delivering results that matter.
You’ll find our worklighting up streets, stadiums, festivals, and social feeds—not just in Wisconsin, but well beyond it. The only thing more powerful than the visuals we create is the data that proves their impact. Reach out and let’s set a new standard for marketing that’s as bold as it is effective.
