Custom urinal cakes create branding in the most unexpected places. Put simply, they win attention where distractions disappear. That is why brands as different as Nike, Wrangler, and EA Sports have run campaigns with American Guerrilla Marketing. AGM designs, prints, and deploys custom urinal cakes that turn restrooms into high-impact ad zones, and the results can be striking. Studies of ambient placements show people recall bathroom ads at extremely high rates, often 80 to 100 percent, with longer dwell time and better comprehension than many standard out-of-home formats. In 2025, this is a smart, efficient way to lock in awareness and drive action.
AGM’s work is end to end: concept to FDA-safe printing to venue partnerships to installation with photo proof. Packages start at 4,000 dollars and include design, manufacturing, and deployment, so your team does not have to wrangle vendors or negotiate with venue managers. The standard cake is 4 to 5 inches and can be printed with logos, slogans, and QR codes. You get a compact, clever medium that people cannot help but look at.
Why restroom placements overperform
Captive attention: Users look down and rarely glance around. The ad is literally in their field of view.
Repeat frequency: In bars and clubs, men visit multiple times per night. That repetition cements memory.
Longer dwell: A typical visit lasts 55 seconds or more. In stadiums, lines create even more exposure.
Word of mouth: Offbeat placements spark conversation, photos, and social shares.
When you add a tight message and an easy action, like a QR code that opens a promo, signup, or app store page, the medium does more than create awareness. It can move people to act right there.
What a 2025 urinal cake campaign looks like
Dimensions and print: 4 to 5 inch cakes with full-color, FDA-safe printed faces for logos, slogans, and scannable QR codes.
Scent options: Pine, citrus, mint, cherry, and custom blends that fit your brand or city vibe.
Durable media: Designed to hold up in high-traffic settings for 30 to 60 days per placement.
Creative mix: One hero visual plus short copy, a bold logo, and a single, high-contrast QR code.
Use cases
New product drops in nightlife districts
App downloads with QR to Apple and Google stores
On-premise promos inside bars and stadiums
Sports tie-ins during playoff runs
Recruitment or event signups with trackable scans
Packages and pricing that simplify execution Campaigns start at 4,000 dollars. Pre-built packages keep the process fast, predictable, and clean on paperwork. Every package covers creative design, printing, routing to venues, and on-site installation with photo proof.
Example package lineup
Package
Ideal For
Scope and Inclusions
Starting Budget
Neighborhood Starter
Test in one nightlife pocket
20 to 30 venues, one creative, 200 to 300 cakes, install + proof photos, 30 day run
$4,000
City Pulse
Broader in one metro
60 to 100 venues, two creatives, 700 to 1,000 cakes, rotation plan, QR tracking kit
Note: Exact pricing varies by venue mix, timelines, scents, and creative complexity. AGM will scope a custom run if you need stadiums, festivals, or highway travel centers.
The AGM workflow AGM manages the full stack so your brand team can focus on the message and the outcome.
Strategy sprint
Confirm audience, neighborhoods, and dates
Define one core KPI: scans, sales lift, redemptions, or signups
Creative and proof
Design for small-format clarity
Approve color, scent, and QR destination
Finalize legal and brand checks
FDA-safe printing and QA
Print with safe inks and tested materials
Verify color fidelity and QR readability
Produce installation-ready packaging
Venue partnerships
Bars, clubs, arenas, festivals, and travel hubs
Confirm quantities per location
Lock installation windows
Installation and photo proof
Placement by trained installers or venue staff
Photo verification per venue
Live tracker for go-live status
Maintenance and rotation
Replacement cadence set to 30 to 60 days
Optional creative swap mid-campaign
Replenishment shipped on schedule
Timeline: Most campaigns move from approved concept to live placements in 4 to 6 weeks. If you need speed for an event window, AGM can prioritize printing and local routing.
Creative that gets noticed and acted on
Make the logo large. Think billboard rules for a tight space.
Keep copy to five words or fewer. Short and witty beats tiny paragraphs.
Pick high contrast colors. White or neon against dark works well in low light.
Size the QR code generously. Aim for at least one inch square. Test scans from 18 to 24 inches away.
Match scent to context. Citrus or mint reads clean and bright in most venues.
Use a single call to action. One offer, one URL, one QR.
Message ideas to spark smiles
Upgrade your night. Scan for 20 percent off.
Free appetizer with this scan.
Your ride home, two taps away.
New drop live now.
Pro tip: Scan before last call.
Where to activate in 2025: five cities, specific neighborhoods AGM has deep venue relationships in nightlife corridors where your audience flows in waves. Neighborhood placement creates dense frequency across a single night out.
Austin
6th Street: high volume bar cluster for rapid reach
Rainey Street: lively bungalow bars with repeat visits
South Congress: boutique bars and hotel lounges
Creative notes: cheeky music nods, tie-ins with SXSW or ACL, taco and BBQ humor, bright Texas color palettes.
New York City
Times Square: tourist-heavy venues with global traffic
Williamsburg: indie bars with design-forward patrons
Lower East Side: late-night clubs and lounges
Creative notes: crisp, cosmopolitan visuals, bilingual copy where appropriate, QR to limited-time drops or fashion week specials.
Miami
South Beach: tourist bar bathrooms with heavy weekend cycles
Wynwood: art bars that welcome bold creative
Brickell: upscale venues and after-work traffic
Creative notes: bilingual Spanish and English, tropical color and scent, Art Basel and Ultra tie-ins, neon or chrome textures.
Los Angeles
Hollywood Blvd: nightclub tie-ins near premiere hotspots
Venice Boardwalk: festival portables during beach events
Silver Lake: hip bars with design-savvy regulars
Creative notes: film or surf motifs, sunlit palettes, event windows near awards season or summer festival circuits.
Chicago
River North: clubs and lounges with steady flows
Wicker Park: indie bars for trend-forward crowds
Wrigleyville: sports bars during baseball season
Creative notes: sports humor, deep dish references, blues and jazz cues, playoff surge timing.
Performance and measurement in practice Bathroom media routinely posts recall that rivals or beats many OOH formats. People spend nearly a minute in view of the placement, and bar patrons often return two to three times in a night. When you add QR codes, you move beyond exposure to measurable action.
Core metrics to track
Reach and frequency by venue type
QR scans, unique visitors, and conversion to action
Offer redemptions at point of sale
Sales lift for featured items
Social mentions and photo shares
KPI reference table
KPI
Target Range
How to Capture
Unaided brand recall
80 to 100 percent in intercepts
Short on-site or post-visit surveys
QR scans per 1000 impressions
20 to 80 scans
QR analytics by venue
Scan to action conversion
10 to 25 percent
Landing page and promo code tracking
Offer redemption rate
5 to 15 percent
POS integration or unique codes
Cost per scan
Low single dollars
Total spend divided by total scans
Sample math
A neighborhood plan places 250 cakes for 30 days.
Each cake gets 150 views per week in busy bars.
That is 150 x 4 weeks x 250 cakes equal 150,000 exposures.
A modest 3 percent scan rate yields 4,500 scans.
With a 15 percent action rate, expect about 675 redemptions or signups.
If the package cost is 12,000 dollars, cost per scan lands near 2.67 dollars and cost per conversion near 17.78 dollars.
For context, many OOH buys chase CPM in the 5 to 10 dollar range without direct conversion. Urinal cakes add a direct response layer and repeat frequency in the same night, which tightens these economics.
Operational excellence and compliance
Materials and safety: AGM prints with FDA-safe inks and proven substrates suitable for wet environments.
Plumbing friendly: Cakes sit in holders or on screens that do not obstruct flow or cleaning.
Maintenance: Expect replacement on a 30 to 60 day cadence depending on traffic.
Labels and documentation: Safety data sheets available for venues that require them.
Venue readiness: Install during off-peak hours, coordinate with janitorial schedules, and train staff on simple swaps.
Hygiene: Scents are selected to read clean, not overpowering, and to complement the venue.
Design checklist for small-format clarity
Minimum 18 point font for any legal copy, 36 to 48 for taglines
QR with quiet zone and strong contrast
Logo at least 1.25 inches wide on a 4 to 5 inch face
Avoid dense gradients or tiny details that get muddy in low light
Test prints photographed inside a dim restroom before final approval
City-by-city creative accents
Austin: nods to guitars and food trucks, cheeky microcopy, citrus scent
NYC: monochrome base with one electric accent color, subway-style typography
Miami: tropical palette, bilingual headline and CTA, coconut or mango scent
LA: cinematic framing, sunny color wash, orange blossom or jasmine scent
Chicago: sports-themed alt versions, bold blue and red, winter and summer creative swaps
Event calendars to time your buy
SXSW and ACL in Austin
New Year’s Eve and fashion week in NYC
Art Basel and Ultra in Miami
Awards season and summer festival weekends in LA
Opening day, crosstown series, and Lollapalooza in Chicago
Integrations that multiply impact
Bar-menu tie-ins: QR opens a tab for a featured cocktail or mocktail
Rideshare partners: discount codes to get home safely
Stadium specials: scan for in-seat ordering or merch discounts
Recruitment pushes: hospitality and tech hiring near campuses and nightlife rows
Loyalty programs: instant enroll with one-tap mobile wallets
A quick FAQ
How long until go live? Most campaigns launch in 4 to 6 weeks from brief to installation.
How many creative versions do I need? One hero version works, two versions allow A and B testing.
What about women’s restrooms? Pair your cakes with mirror clings, stall decals, or screen mats for a full-restroom plan.
Can I restrict my buy to certain neighborhoods? Yes. AGM routes by neighborhood, venue type, and traffic patterns.
Do I get proof of placement? Yes. Installation includes photo proof and a live tracker.
AGM track record AGM has delivered custom urinal cake campaigns for household names, including Nike, Wrangler, and EA Sports. That experience translates into better creative guardrails, smoother venue coordination, and faster troubleshooting once your campaign is live. It also means you benefit from insights about what people read, scan, and remember in the first two seconds.
Turn restrooms into brand stages in 2025
Start with one neighborhood to validate scans and redemptions.
Expand to a multi-neighborhood plan once your data baseline looks strong.
Layer in seasonal creative and scent swaps to keep the message fresh.
Use a single KPI and let it guide placement choices and creative decisions.
Keep QR codes large and test them under bar lighting conditions.
Ready to put your message where it always gets seen? Connect with Campaign Architect Justin at American Guerrilla Marketing to scope a 2025 plan that fits your timeline and budget. [email protected]
Campaigns start at 4,000 dollars and include design, FDA-safe printing, venue partnerships, installation, and proof photos. Your logo, your message, your QR, right where attention is guaranteed.
