March 17, 2023 Data Collection
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It’s not just marketing, it’s research-based marketing. Spring is just around the corner, and it’s time for exciting new campaigns. There’s always a reason behind the rhyme, which is why I want to discuss our data collection services today. In what we like to call Unleashing Insights: Data Collection Explored, we take a closer look at how smart, targeted data collection can transform your campaign results. I like to think that here at AGM, we always find creative ways to not only promote your brand to the public, but also answer key research questions that help you further optimize your approach.
Additionally, if you have the time, we kindly invite you to explore our recently updated website. We have worked hard to develop and now offer an array of new services as well as innovative approaches to service delivery. We hope our refined and expanded set of offerings will be of interest and value to you.
AGM Data Collection
Data Collection with AGM
Effective brand activations not only raise awareness and recognition, but the best activations go further by gathering detailed information and insights that can be used to optimize future campaigns. That’s where Unleashing Insights: Data Collection Explored comes into play—our services are designed to provide more than impressions or simple metrics. We use each activation as an opportunity to gain a deeper understanding of your audience and key performance indicators. This allows us to answer strategic questions, validate hypotheses, and assess the impact of different approaches. Data collection and analysis are at the core of the value we deliver, and our capabilities in this area truly set us apart. Ask us how we can turn insights into meaningful, measurable business results.
Together, Guerrilla Marketing and Survey Data provide a powerful combination. Guerrilla marketing campaigns can be designed to gather survey data, which then inform future marketing strategies. Survey data may also reveal opportunities for memorable guerrilla marketing stunts. Using both approaches provides a feedback loop to optimize results. These methods also circumvent restrictions on more mainstream advertising like digital or static billboards. Certain financial, alcohol, cannabis, and vaping companies benefit greatly from these techniques.
Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary. It enables software to trigger a response when a mobile device enters or leaves a particular area. Geofencing has many applications, including data gathering, location-based marketing, and asset tracking.
Unleashing Insights: Data Collection Explored extends to technologies like QR codes—those distinctive black and white squares filled with patterned dots that are now seen on everything from packaging to posters. QR codes are an ingenious way to encode and share information using just a camera phone, but their value goes far beyond convenience. When used in activations, QR codes can reveal a wealth of customer insights, including the devices they use, their location, browsing habits, and even voluntary survey responses.
DISNEY + CASE STUDY
This guerrilla marketing campaign was designed to gather critical feedback from subscribers regarding their experience with Disney+ shortly after the service’s launch.
T MOBILE CASE STUDY
This in-store survey strategy was to give a unique opportunity to answer key research questions and evaluate outcomes of T Mobiles new pre-paid services
MICROSOFT/FOTA CASE STUDY
We gained this insight while increasing Microsoft/FOTA new customer acquisitions and expanded globally into America and Europe
DIAMOND PEEPS CASE STUDY
We employed these tactics with Diamond Peeps for the release of their new line of financial products (NFTs) adding to their now every growing discord community.
254 36th Street, Unit 28, Brooklyn, New York 11232, United States
Justin Phillips
Account Executive
+1 (917) 444-1065
Telegram: @americanguerillamarketing
