March 24, 2023 Buying Billboard Advertising


Buying Digital Billboard in Times Square Are you trying to figure out how to attract millions of people with OOH advertising to notice your brand? Buying digital billboard in Times Square is one of the most impactful ways to do it. Times Square, the center of New York City and the most recognizable location for outdoor advertising, is the only place to look.With Times Square billboards, you can make a strong and memorable message while addressing a large audience of visitors, entrepreneurs, and residents. Millions of visitors to Times Square each year may see your brand, making it the ideal place to increase sales and brand recognition.
Think about a big billboard with your company’s logo in Times Square that draws people’s attention and makes a good impression. Our talented staff will work with you to make a billboard that fits the image of your business and draws people from all directions.
A billboard can be set up to show a variety of things, from still photos and text to moving video and animation, which makes it more powerful. Because of advancements in outdoor advertising technology, this is now possible.
Take advantage of this blog to create a significant impression and elevate your brand. To discover more about our Times Square billboard alternatives and to begin organizing your next significant campaign, get in touch with us right now. I’d like to go over some key points about purchasing Times Square billboards below.

Before you start looking for a billboard, do your research to learn about the different types of billboards available in Times Square and their costs. There are several options to consider, including traditional static billboards, digital billboards that can display dynamic content, and interactive billboards with touchscreens. Each type will have a different rental fee based on size, location, and features.
Once you evaluate the options, you’ll be in a stronger position to negotiate the best deal on a Times Square billboard. You’ll know the typical price ranges, any upcharges for premium locations or digital displays, and any ways to potentially lower the costs, such as bundling multiple billboards or committing to a longer lease term. With the right research, you can find an affordable billboard solution in the heart of New York City’s iconic Times Square.
American Guerrilla Marketing provides a complete list of inventory in Times Square. We have strong relationships with landlords and inventory holders, and because we buy in bulk, we are able to negotiate the best deals for our clients. We have detailed information and up-to-date pricing on all inventory. Reach out to us for photo-sheets and pricing grids.
To ensure that your billboard in Times Square receives the most visibility and exposure possible for your company, placement is crucial. When choosing a place, keep the following things in mind:
Foot Traffic: Look for locations with a lot of foot activity, such as busy intersections and crosswalks. The probability that pedestrians will see your billboard will rise in these locations since they often draw greater attention.
Sightlines: Take into account the position of your billboard’s sightlines. A good line of sight for both automobiles and pedestrians is important when choosing a location for your billboard since it will increase its visibility and impact.
Illumination: Choose a place that is well-lit and obvious at night as Times Square is renowned for its brilliant lights. For more effect, you may also want to think about choosing a place with backlighting or other lighting choices.
Buildings in the Area: Take a look at the nearby structures to determine if any could block the view of your billboard. Ensure that your billboard is clearly viewable from a variety of perspectives.
Audience: Take your intended audience into account when deciding where to put your advertisement. If you want to serve tourists, for example, think about putting your business near well-known hotels or attractions.
You can choose the ideal position for your Times Square billboard and increase the visibility of your business by taking these variables into account and working with an experienced billboard provider such as American Guerrilla Marketing. We are pleased to offer our strategic advice based on our reputation.
AGM has published hundreds of billboards in Times Square. After reviewing hundreds of designs, we believe the billboard should be eye-catching and simple, capturing people’s attention right away and conveying the main message in a clear, powerful manner. When buying digital billboard in Times Square, it’s crucial to focus on bright colors and high-contrast elements to create a bold, attention-grabbing design that can’t be missed. Fonts that are simple and easy to read ensure the message is clear from a distance while still maintaining visual appeal.
If you use images, they should be few and metaphorical, showing the message in a creative way that makes you think. The design as a whole needs to be consistent and balanced, with a clean layout and elements that are the right size. Every part of the design, from the colors to the spacing, helps make it effective and easy to remember.
With a memorable design, people will naturally recall your message even after the billboard is no longer in view. The design becomes embedded in their minds, continuing to convey the key ideas and influence their thoughts and opinions. An eye-catching billboard design can be one of the most powerful forms of advertising when done exceptionally well.
Budgeting for an outdoor advertising campaign should take into account all costs, not just the price of leasing premium billboard real estate. More funding will be needed for the design and manufacturing of the billboard advertising itself.
If you hire a graphic designer to come up with an appealing visual idea and layout for the billboard ad, your budget will go up. It costs money to create large-format posters or digital prints for the billboard. Budgeting is also necessary for the costs of installation and transportation to place the billboard where it is needed. When buying digital billboard in Times Square, it’s important to account for these factors, though some billboard companies charge extra for putting up and taking down billboards for various advertising campaigns—AGM does not. If you want to keep your printed ads and billboard designs on hand between ad cycles, you may have to pay for maintenance and storage.
A good budget will make sure that you have enough money set aside to pay for not only the billboard rental but also all the other costs that come with making and running an effective outdoor advertising campaign. With a thorough budget in place, you can proceed with confidence that your billboard advertisement will achieve its maximum potential to draw in new clients and raise brand recognition.
Your billboard campaign‘s timing must be perfect to maximize its impact. Despite having a lot of foot traffic every day of the year, Times Square’s population varies greatly depending on the season, holidays, events, and time of day. The busiest times of year are usually summer weekends and nights when visitors and residents of New York converge on the neighborhood for eating, entertainment, and nightlife. Many people attend major celebrations including New Year’s Eve, Independence Day, and Columbus Day.
On the other hand, there will be significantly fewer pedestrians and tourists on weekday mornings and afternoons, especially during the winter. Avoid putting your billboard up during these slower times if you want to reach as many people as possible. Instead, choose a time when your target demographic is most likely to be actively engaging with the visuals and messaging on display, such as at the height of the summer or around significant holidays and events.
With careful study of how people move through Times Square and how it changes with the seasons, you may be able to find the best time for maximum exposure and effect. Your advertising campaign will be more effective and memorable the more people view it.
You can choose the best position for your Times Square billboard and maximize the exposure of your business by keeping these things in mind and working closely with a seasoned billboard firm like AGM.
To increase awareness and reach your target demographic, choose a prominent location with high foot traffic and visibility. Our experts at the billboard company look at traffic patterns, lines of sight, and competing ads to find the best places for impact and reach.
To stand out from the competition and get attention, your advertisement’s size, style, and text are just as important as its precise position. A successful billboard advertisement stands out while yet enhancing the attractiveness of the neighborhood. The designers at the billboard firm have the know-how to create an eye-catching but elegant advertisement.
You can make sure your Times Square billboard reaches your main objectives and improves the visibility and familiarity of your business by working closely together. Using the billboard firm as a partner, you can maximize impressions and engagement for an unrivaled Times Square advertising experience by optimizing every aspect of the advertisement.
Telegram: @americanguerillamarketing
Sign up to get blog posts here.