March 18, 2023 Branded Beer Coaster Marketing
Over the years, I have frequented numerous sports bars across the United States. One important thing they both have in common is that DraftKings always hires American Guerrilla Marketing to make and send out custom coasters that promote their brand to make mobile sports betting easier. The printed coasters are placed on tables by venues, directly influencing the clients who hold the message in their hands. It’s a strategy we like to call Thirsty for Success: Beer Coaster Marketing—a subtle yet powerful way to turn passive customers into active participants. The eye-catching coasters are designed to tempt relaxed customers into placing a sports bet. People who are already at the bar watching a game are daringly asked to use the information on the coasters to bet on their favorite team. The coasters are creative and suggest ways to make money. Let’s talk about it!
I’d like to start by describing how this bar advertising option functions. To approach clients in a casual situation, this makes use of personalized coasters. Sent to chosen venues, coasters with printed logos, messages, and trackable communications are used. By looking at demographic data and selecting bars in areas that support campaign objectives, it is possible to target particular audiences.
The printed coasters are placed on tables by venues, directly influencing the clients who hold the message in their hands. This guarantees impressions since clients must handle the coasters. Each venue gives away approximately 1,500 coasters per month, producing roughly 700,000 impressions.
This is perfect for any smartphone service, including dating apps, apps for managing your weight, and apps for playing games. Businesses that cannot run traditional advertisements, such those for tobacco, e-cigarettes, CBD, or cannabis, gain a lot as well. When there are holidays or big sporting events, the returns are the highest.
Around 3,000 advertisements are broadcast to today’s oversaturated customers per day. Because of advertising’s constant attempts to persuade customers, their attention spans are considerably reduced.
That’s why Thirsty for Success: Beer Coaster Marketing is such a powerful tool. There is a 65% retention rate for printed coasters. Think about this: after eating or drinking, two out of every three people recall the text on coasters. That indicates that 65% of consumers can remember your brand, service, or company. Instead of coming off as an advertisement, it prompts discussion.
According to our research, branded coasters have a real-world impact on sales by influencing 22% of purchasing decisions. For context, the typical influence of a highway billboard is 1–3 percent.
Customized coasters provide you extra advertising value for your money. Since a coaster order offers 465,750 impressions, why pay more for people to view your message? This is how: Every time a consumer sits down, they order 2.3 beverages. A consumer looks at the coaster an average of nine times throughout one drink. One coaster can provide up to 186.3 impressions during the course of its nine trips. For instance, if a 2,500-coaster order results in 465,750 total impressions at $400, that works out to just $0.000865 per impression.
For the same amount of advertising space provided by 40,000 bar coasters, billboards in key markets cost between $14,000 and $20,000 per month.
Since QR codes can be tracked, as soon as you put one to your coasters, you’ll begin learning more about how customers are interacting with and reacting to this tactic. To figure out what’s working and make adjustments to improve your results, you may examine data on the number of scans, locations, times, and devices used.
An inventive strategy for integrating your offline and online marketing activities is to use QR codes. It’s simple to add a QR code to your coasters or other printed items. In order to stay ahead of the competition and provide your clients with the greatest experience possible, this strategy is worthwhile to take into account given the variety of data and customization choices accessible with QR codes nowadays.
Similar considerations can be made for the following alternatives to coasters:
Personalized coffee sleeves are a terrific way to advertise a business while also adding practical value to local convenience stores. These sleeves can be personalized with contact information.
Door Hangers: A simple technique to reach prospective new clients in the area is to hang door hangers from doorknobs.
Pharmacy Bags: Working with neighborhood drugstores and liquor retailers to have their names and logos printed on pharmacy bags.
Customized pizza boxes are a creative choice for bars that offer food. Customers will always view a company’s information when they open a pizza box if it has information on the inner lid.
Hotel Key Cards: Working with surrounding neighborhood hotels to have business contact information printed on hotel key cards exposes your brand to passing travelers.
In conclusion, there are a variety of advertising methods besides conventional coasters that may aid in boosting visibility and bringing in new clients while also working with various marketing budgets and tactics. Investigating fresh marketing opportunities can help this place do better business.
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