August 3, 2023 Buying Billboard Advertising
Las Vegas, a city synonymous with entertainment and innovation, has once again redefined the boundaries of advertising with the introduction of the Sphere. Introducing the Las Vegas Sphere: A groundbreaking opportunity for companies seeking innovative marketing strategies. Standing tall at 366 feet, this architectural marvel offers a 360-degree canvas known as “The Exosphere,” boasting 580,000 square feet of programmable LED display space. With unprecedented visibility, global reach, and endless customization possibilities, advertising on the Sphere is an unparalleled way to engage audiences and make a lasting impact. Join us on this journey as we explore the world of advertising on the Las Vegas Sphere – where creativity meets technology in a new era of engagement.
The Exosphere, part of the Las Vegas Sphere, is a game-changing LED display that offers cutting-edge technology for immersive advertising experiences. With its full-color LED screen covering the entire sphere, brands have endless possibilities to captivate audiences with dynamic and engaging content. This global stage for brand storytelling provides unprecedented visibility, innovation, and customization options to make a lasting impact in the world of advertising.
Las Vegas, a city synonymous with entertainment and innovation, has once again redefined the boundaries of advertising with the introduction of the Sphere. This architectural marvel is not just a venue; it’s a 360-degree canvas that offers an unparalleled opportunity for brands to connect with audiences. With its remarkable capabilities, The Exosphere provides infinite possibilities within the DOOH industry. Brands can create immersive and compelling narratives that connect with audiences in new and exciting ways.
Advertising on The Exosphere of the Las Vegas Sphere offers brands unprecedented visibility, innovative engagement opportunities, global reach and association with innovation.
Advertising on The Sphere is not just about reaching the people in Las Vegas; it’s about making a global statement. Your brand will be associated with innovation and excellence.
The Las Vegas Sphere represents a new era in advertising. It’s not just a space; it’s an experience. By advertising on The Sphere, brands have the opportunity to connect with audiences in a way that transcends traditional advertising mediums.
In summary: Advertising on The Exosphere of the Las Vegas Sphere offers brands unprecedented visibility, innovative engagement opportunities, global reach and association with innovation, customization options for brand messaging style alignment purposes as well as access to global network of extensive digital billboard inventory for creating comprehensive campaigns
Immersive Visual Experiences: The Sphere’s LED display space offers a 360-degree canvas for brands to create captivating narratives that engage audiences in new and exciting ways.
Interactive and Personalized Campaigns: With cutting-edge technology, the Sphere allows for interactive content that connects with viewers on a personal level, making them active participants in the brand story.
Integration of Augmented Reality: Brands can leverage augmented reality features on the Sphere to enhance their storytelling, providing an immersive experience that blurs the line between virtual and physical reality.
Captivating Global Audiences: The Sphere’s massive size and prime location ensure that your advertisement will be seen by millions of visitors and locals alike. It offers unprecedented visibility to captivate a global audience.
Positioning Your Brand as Forward-thinking: Advertising on the Sphere allows you to leverage cutting-edge technology for interactive and dynamic content, positioning your brand as forward-thinking and innovative.
Collaborating with Industry Leaders: By advertising on The Sphere, your brand becomes part of the greatest show on Earth, collaborating with industry leaders to create immersive narratives that engage audiences in new and exciting ways.
The Las Vegas Sphere an iconic landmark visible from miles away, attracts millions of tourists. It offers brands an unparalleled opportunity to showcase their advertisements and reach a wide audience.
Global Stage for Brands: Advertising on the Sphere provides unprecedented visibility and allows brands to engage with audiences in innovative ways. With its cutting-edge technology and customizable LED space, it offers a global platform for captivating brand storytelling.
The Sphere’s cutting-edge technology platform allows for interactive displays, enabling audience participation like never before.
Brands can create immersive and unforgettable experiences on the Sphere, providing a unique opportunity to engage with audiences in new and exciting ways.
International visitors from all over the world are drawn to the Las Vegas Sphere, providing brands with an unparalleled opportunity to reach a global audience.
The “wow” factor of the Sphere resonates globally, positioning it as a symbol of innovation and progress in the advertising industry.
Las Vegas Demographics: The population of Las Vegas is 1,567,258, with a diverse ethnic makeup including Hispanic or Latino (16.1%), Black or African American (43.0%), White (44.6%), and Asian (8.2%) residents. The city also has a significant number of veterans (54,142) and foreign-born residents (14.3%).
Tourism Demographics: Las Vegas ranks fifth worldwide in tourism-related awards and first in the US, having won 39 awards from 2015 to 2019 including top casino resort and leading tourist attraction. Approximately 32 million visitors come to Las Vegas each year, making it one of the most popular tourist destinations globally.
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Visitor numbers and trends: Las Vegas attracts approximately 32 million visitors annually, making it one of the top tourist destinations in the world.
Top tourist nationalities: The majority of visitors to Las Vegas come from within the United States, with international tourists primarily hailing from Canada, Mexico, and the United Kingdom.
Spending patterns: Tourists in Las Vegas are known for their high spending habits, with an average daily expenditure of $138 per person on entertainment, dining, and gambling.
We understand that investing in the right advertising package is a crucial decision, and we’re here to provide you with the details you need to make an informed choice. Our One-Week Residency + Takeover Package is currently available and offers an unparalleled opportunity for brand exposure. With an investment in the range of $450-650K, you’ll receive 414 total minutes of advertising, including 236+ feature appearances and a special 90-second feature. This one-week residency (Mon-Sun) also includes a 4-hour Brand Time Takeover on a select date, with Sphere Studios handling the creative in-house (10-12 weeks needed for production). While this is indeed a significant investment, the exposure and PR value alone make it more than worthwhile. Note that this is the absolute minimum, and no 1-day or lower alternatives are available at this budget. Explore this unique opportunity to elevate your brand and make a lasting impact with our exclusive Sphere package.
The Las Vegas Strip: As the bustling heart of the city, the Las Vegas Strip offers multiple vantage points to view the Sphere. Whether you’re walking along the street or enjoying a rooftop bar, you’ll be able to witness the grandeur of this architectural marvel.
High Roller Observation Wheel: Located at the LINQ Promenade, the High Roller Observation Wheel provides a breathtaking view of the Las Vegas skyline, including the Sphere. Take a ride on this massive Ferris wheel and capture stunning panoramic photos of the city, including the iconic Sphere.
Eiffel Tower Viewing Deck: Take a trip to Paris without leaving Las Vegas at the Eiffel Tower Viewing Deck. From this elevated vantage point, you’ll not only get a bird’s eye view of the city but also a clear sight of the Sphere. Enjoy the romantic atmosphere and marvel at the Sphere’s colorful LED display.
Foundation Room: Situated atop the Mandalay Bay hotel, the Foundation Room offers a luxurious and exclusive setting for sphere viewing. With its elegant décor and panoramic windows, this sophisticated lounge provides a stunning backdrop for admiring the Sphere and the surrounding cityscape.
The Strat Skypod: Visit the iconic Stratosphere Tower, now known as The Strat Skypod, for a thrilling and elevated view of the Sphere. Take the elevator up to the observation deck and witness the Sphere’s grandeur from a unique perspective. You can also experience adrenaline-pumping rides and attractions at the top of the tower, making it a memorable experience for visitors.
Booking an advertising slot on The Sphere’s LED display involves several steps:
Contact a Media Buying Agency like American Guerrilla Marketing: Reach out to us to discuss your advertising needs and objectives.
Choose Your Slot: Based on availability and your preferences, select the desired slot, duration, and placement.
Provide Content: Submit your advertising content, adhering to The Sphere’s specifications and guidelines.
Finalize Agreement: Review and sign the advertising agreement, including terms, conditions, and payment details.
Monitor Campaign: Work with The Sphere’s team to monitor and optimize your advertising campaign as needed.
The Sphere offers a variety of advertising packages designed to meet different goals and budgets. These may include:
Exterior Advertising: Utilizing “The Exosphere” for high-visibility, large-scale advertising.
Event Sponsorships: Aligning your brand with specific events or shows hosted at The Sphere.
Digital Advertising: Leveraging The Sphere’s digital platforms, including social media and email marketing.
Custom Packages: Tailoring advertising solutions to fit your unique brand message, target audience, and marketing objectives.
The availability and specifics of these packages may vary, and it is advisable to consult directly with The Sphere’s advertising team to explore the most suitable options for your brand.
Please note that the information provided here is subject to change.
Advertising on The Sphere in Las Vegas offers several unique benefits:
Unprecedented Visibility: The Sphere’s massive LED display, known as “The Exosphere,” provides a highly visible platform seen by millions of visitors and locals.
Innovative Technology: The Sphere’s cutting-edge technology allows for dynamic and interactive content, creating engaging and memorable experiences.
Global Reach: Advertising on The Sphere is not limited to local audiences; it offers a global stage for brands to make a significant impact.
Customization: The programmable LED space allows for tailored advertising to fit a brand’s unique message and style.
Association with Premium Events: The Sphere hosts high-profile events, concerts, and shows, allowing brands to align with top-tier entertainment.
The effectiveness of advertising, compared to other venues can be attributed to several factors:
Unique Advertising Platform: The Sphere’s 360-degree LED canvas offers an unparalleled advertising experience that stands out from traditional billboards or screens.
Targeted Engagement: The Sphere’s technology enables targeted and interactive advertising, enhancing audience engagement and connection.
High Traffic Location: Situated near the Vegas strip, The Sphere attracts a diverse and substantial audience, increasing exposure.
Brand Prestige: Advertising on The Sphere associates brands with innovation and excellence, potentially enhancing brand perception and credibility.
Comparative effectiveness would require specific analysis based on campaign goals, target audience, and other variables.
The main competitors to The Sphere for advertising in Las Vegas may include:
Traditional Billboards: Various companies offer billboard advertising along the Vegas strip and other high-traffic areas.
Casino Resorts: Many of the major casino resorts offer advertising opportunities within their premises, including digital screens and event sponsorships.
Convention Centers: Venues like the Las Vegas Convention Center provide advertising opportunities during trade shows and conventions.
Digital Platforms: Online advertising through local websites, social media, and mobile apps targeting the Las Vegas market.
Other Entertainment Venues: Other arenas, stadiums, and entertainment complexes may offer similar advertising opportunities.
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