August 17, 2025 Guerrilla Marketing Agency
Guerrilla marketing is not just about creative stunts or eye-catching installations. It’s about turning bold ideas into undeniable business outcomes—regardless of geography, audience, or budget. From humble beginnings in Arkansas to orchestrating campaigns for household names across four continents, our agency has transformed the way brands connect with communities. Where some see flyover country, we see fertile ground for innovation, disruption, and results that are impossible to ignore.
Clients come to us for our spirit, but stay because we deliver on what really matters: measurable growth, actionable insights, and partnerships that stand the test of time. Experience built on hundreds of activations worldwide allows us to tap into every city’s pulse—whether it’s London’s financial district or the heart of Little Rock.
Having shaped campaigns for Fortune 500 brands in the US, launched crowd-stopping spectacles in South America, captured attention in Canada’s metropolitan centers, and erected installations on London’s storied streets, we’ve honed an approach that keeps our Arkansas HQ a source of pride and performance. Our operator’s mindset—focused on data, ROI, and meticulous execution—truly distinguishes us.
We don’t just offer a toolkit; we build a playbook around your audience, budget, timeline, and objectives. Whether it’s crafting the perfect street-level conversation or building a multi-city spectacle, here’s what our clients rely on us to deliver:
No hidden fees, no production surprises. Every campaign includes full production, speed-to-launch, and detailed metric reporting—so clients get the story behind every impression.
There’s a creative undercurrent running through Arkansas—one that rewards boldness, rewards locally-tuned messaging, and rewards those willing to become part of the community fabric. Our base in Arkansas fuels everything we do: it’s central for logistics, close-knit enough for rapid-fire collaboration, and perfectly positioned to pilot campaigns that scale across the US and abroad.
But what truly makes us the best in state?
While others fixate on likes or fuzzy impressions, we zero in on what really matters—qualified engagement, trackable leads, and measurable attribution. Our post-campaign analytics break down ROI, neighborhood penetration, sentiment lift, and even footfall patterns so you’re never left guessing.
From QR code triggers and NFC contact points to video recaps and digital integrations, every activation is built with measurement in mind. That’s why brands from Miami to Manchester trust our Arkansas team to build, execute, and optimize their campaigns. They know we deliver results not just stories.
Activation Idea: Downtown Skyscraper Projection Festival The River Market and President Clinton Avenue bustle into the night, making ideal stages for projection mapping campaigns. Imagine a product launch lighting up the side of the Statehouse Convention Center, animated with interactive, smartphone-triggered art. Coupled with branded sidewalk stencils along nearby intersections, this multi-format blitz becomes unavoidable for locals and visitors alike.
Who it Reaches: Urban professionals, young families, out-of-town business travelers Hotspots: River Market District, Simmons Bank Arena, SoMa, Arkansas Arts Center
Activation Idea: Wild Wheat Paste Campaign Blending Athletics & Art Imagine game day at the University of Arkansas. Our snipe teams cover crosswalks and campus paths with vibrant promotions—think limited-edition merch drops, QR treasure hunts for local businesses, and branded decals inside college hangouts. Tie it all together with branded beer coasters at Dickson Street bistros as students and alumni gather before and after the big game.
Who it Reaches: Students, alumni, campus staff, local business patrons Hotspots: Dickson Street, Walton Arts Center, Razorback Stadium, Block Avenue
Activation Idea: Drone Show at Crystal Bridges & Bike Trail Pop-ups Bentonville’s global business community (shoutout to those Walmart execs and visiting entrepreneurs) deserves guerrilla that matches its scale. A branded drone show over Crystal Bridges Museum draws press and social buzz, while custom sidewalk decals along popular mountain bike trails get weekend warriors in on the fun. For smaller footprint, try branded bistro napkins in downtown’s top restaurants.
Who it Reaches: Corporate executives, tourists, outdoor enthusiasts, families Hotspots: Crystal Bridges, downtown Bentonville Square, Coler Bike Preserve
Activation Idea: Event-Based Ambassador Takeovers During Racing Season Hot Springs is built for activation. Our team can deploy brand ambassadors and interactive street theater outside Oaklawn Racing Casino Resort, sparking dialogue with racing fans and tourists. Chalk stenciling along Bathhouse Row, paired with water-pressure art that appears only after it rains, makes for memorable, camera-ready moments. Add a pop-up beer coaster campaign within historic bars for a touch of old-school charm.
Who it Reaches: Tourists, racing and sports fans, local artisans, hospitality workers Hotspots: Oaklawn, Bathhouse Row, Central Avenue, Garvan Woodland Gardens
| City | Hotspot Location | Primary Format | Target Audience |
|---|---|---|---|
| Little Rock | River Market, Clinton Ave | Projection, Stencils | Urban, Young Professionals |
| Fayetteville | Dickson St, Razorback Stadium | Paste, Coasters, Decals | Students, Alumni |
| Bentonville | Crystal Bridges, Bike Trails | Drone, Decals, Napkins | Execs, Tourists, Bikers |
| Hot Springs | Oaklawn, Bathhouse Row | Street Ambassadors, Chalk | Tourists, Sports Fans |
One of our biggest advantages is the monthly roundtable—assembling our best strategists, analysts, creatives, and local experts—who challenge, improve, and clear every idea before it even reaches production. This guarantees clients a campaign that isn’t recycled from Pinterest, but built from scratch for Arkansas nuance and national scalability.
Here’s why partners value our all-in approach:
Most critically, every campaign starts with targeting—demographics, psychographics, online lookalikes, you name it. If it moves your business, it matters to us.
Curious about what guerrilla can do for your brand, whether you’re aiming for statewide buzz or a multi-market launch? Reach out to Justin, your campaign architect, at [email protected] (note: guerrilla with one “r”). Justin works side-by-side with our roundtable strategists to make sure every campaign brings the kind of visibility and impact you need for real growth.
From Arkansas’s busiest corners to the world’s largest metropolises, we’re proud to put bold, measured marketing on the map. If you’re ready to turn heads and drive outcomes—let’s build something unforgettable, together.
