What wheatpaste advertising actually costs, what is included, and how to budget intelligently before you launch. AGM publishes real entry-point pricing so you can plan with confidence.
Wheatpaste campaign pricing is not arbitrary. Four main variables move the number, and understanding them makes budgeting much easier.
The biggest cost driver. More locations spread mobilization costs and typically improve your effective cost per impression.
Tier-one cities like NYC, LA, and Miami can carry slight premiums, while secondary markets may deliver more total coverage per dollar.
Standard street-level placements are straightforward. Multi-sheet executions, high-visibility corners, and rush scheduling can change scope.
Creative production can be bundled or handled separately. If you already have camera-ready assets, more of your budget stays focused on placement.
These are real AGM starting tiers for campaign planning. Final pricing depends on market, format, timeline, and scope, but this gives you a grounded benchmark.
| Poster Quantity | Format | Starting Price | Campaign |
|---|---|---|---|
| 100 Posters | 24×36 | $4,500 | 2-week campaign |
| 200 Posters | 24×36 | $5,500 | 2-week campaign |
| 100 Posters | 48×72 Large Format | $10,500 | 2-week campaign |
| 200 Posters | 48×72 Large Format | $13,500 | 2-week campaign |
| Custom Volume | Any | Custom Quote | Contact AGM |
Need a precise number for your market, timeline, and location count? AGM can turn that around fast with a real custom quote.
Build Your Campaign QuoteAGM campaigns are not just poster drops. They are execution packages built around accountability, visibility, and real street performance.
Raw campaign price is only part of the story. The better question is what kind of street-level visibility and repetition the budget actually buys.
| Medium | Typical Cost | Estimated Weekly Impressions | Est. CPM | Notes |
|---|---|---|---|---|
| Wheatpaste (100 posters, 24×36) | $4,500 one-time | 80,000-200,000+ | $22-$56 | No recurring monthly fee once installed |
| Standard Billboard | $2,000-$25,000/month | 50,000-150,000 | $40-$167 | Single unit, high recurring cost |
| Digital Display | $500-$5,000/month | Variable | $5-$50 | No physical street presence |
| Bus Shelter | $800-$3,500/month | 20,000-60,000 | $40-$175 | Limited creative flexibility |
| Social Media Ads | $500-$5,000/month | Variable | $5-$30 | Algorithmic, not street-level authority |
Wheatpaste's biggest pricing advantage is simple: once the campaign is installed, it keeps working without recurring billboard-style monthly fees.
If this is your first street campaign, here is the most practical way to think about budget allocation.
A focused 10-20 location campaign in one city usually outperforms a scattered multi-city buy at the same budget.
Many brands start at 5-10 locations to test creative, generate content, and validate the format before expanding.
If assets are not already production-ready, leave room for design and print so your placement budget is not squeezed unexpectedly.
Submit your brief and get market-specific pricing based on your real scope, locations, and timeline.
AGM is built for multi-market execution, from dual-city launches to larger national rollouts.
You are not simply penalized for spreading placements across multiple cities. Overall scope matters more than city count alone.
Combining tier-one and secondary markets can often stretch coverage and improve total campaign efficiency.
AGM centralizes planning and reporting so multi-city rollouts stay simple on your side.
Planning a multi-city campaign? AGM can scope national rollout pricing around your total locations, markets, and timing.
Start a Multi-City BriefNYC wheatpaste campaigns are priced by poster quantity. A 100-poster campaign (24×36 format) starts at $4,500 for a 2-week run. 200 posters run $5,500. Large-format 48×72 packages start at $10,500 for 100 posters and $13,500 for 200 posters. Minimum order is 100 posters.
AGM's minimum campaign is 100 posters, starting at $4,500 for a 2-week run (24×36 format). That is a practical entry point for local launches, event-driven campaigns, or test buys in a single neighborhood or district.
Base campaign pricing covers installation, site selection, crew labor, and photo documentation. Poster printing can be bundled or handled separately depending on your production setup.
For the same or lower spend than a single major-market billboard, AGM can often deliver a broader neighborhood-level wheatpaste campaign with no recurring monthly fee.
Yes. AGM executes coordinated multi-city campaigns across 30+ U.S. markets. Pricing is typically scoped around total locations, market mix, and rollout timing.
Stop guessing on budget. Get a precise wheatpaste advertising quote based on your market, quantity, and timing — with real numbers and no fluff.
Get Your Custom Quote